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Unparalleled Revenue Growth
Commercialization, Marketing Consulting
for Privately Held Companies
in Consumer Goods & Retail, Marketing Services / Agencies
Double-Digit Impact​​​​​​
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Turned a CPG co's -6% revenue trend into 13% growth in 8 months
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Flipped a manufacturer's -5% revenue trend to 6% growth (an 11% pt swing) in 4 months
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Grew billings for a $45M ad agency by 25% in 3 years
We Help You...​​​​​​
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Know Your Customers Better
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Find New Ones
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Sell More to Them
Clients
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Our clients are typically in a mid-size revenue range ($20M to $200M), and in one of these market segments:
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B2C​
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Consumer Products - Shark, Panasonic, Kids 'N' Pets, Messy Pet, BOB-CAT, Mantis
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Retailers, e-commerce / DTC - Lowe's, Sunbasket / Gobble, Bennett Automotive, Burkholder's HVAC
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B2B
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Professional Services / Marketing Firms - BBDO, Landor, A&G, Hughes
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Private Equity Firms - Summit Partners, Horizon Kinetics​
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Work
Click on any of our clients' logos to learn more (double-click on mobile).
What We Do
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For companies that need to grow revenue -- and associated earnings -- whether corporations or Private Equity firms pursuing M&A (mergers, acquisitions, divestitures / carve-outs) – we provide…
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Revenue growth strategy spanning “The 6 Ps”
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Product innovation, launches, SKU optimization / rationalization
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Price optimization / maximization
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Placement / distribution, go-to-market channels
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Promotion / advertising effectiveness, budget optimization
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Positioning, architecture of brands, products, services
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People – org design effectiveness / efficiencies
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M&A-related services
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Commercial Due Diligence
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Market size, growth rate (TAM, SAM)
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Commercial diagnostics / analytics, marketing & sales audits
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Value Creation Plans
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Post-merger integration
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Consumer / customer research (quantitative & qualitative)
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Interim marketing / commercial leadership
We start by understanding how your business makes money: by selling what to whom, how often, and at what prices. Then we advise how to grow most profitably, irrespective of the industry's underlying growth rate. We utilize specialists and no brick-and-mortar offices, so that you get all the best, current thinking from our work with large companies, at a price even medium-size businesses can afford.
Who We Are
Meet Michael.
Unparalleled 360º view of the marketplace stemming from operating roles with #1-in-their-field companies, with a track record of driving revenue growth from every side of the table:
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Michael is a citizen of the U.S., Canada, and United Kingdom.
His passions outside of work are music and sports. He performs acoustic guitar solo and as part of indie/folk-rock cover band The Queen's English, landing nearly 100 gigs through marketing outreach. He's also a hockey fanatic trapped in a basketball player’s body.