Marketing, M&A Advisory
For Mid-Size Companies & Private Equity Firms
Experts in revenue, earnings growth via better marketing, customer acquisition
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Know Your Customers
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Find New Ones
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Focus on Selling Only Profitable Products/Services
For discerning product makers and the services firms that help them grow​​​​​
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Consumer Goods, Durables
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DTC / e-commerce / Retail
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Private Equity, Consulting & Marketing Services Firms
Unparalleled 360º of commercial expertise from “every side of the table”
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Manufacturers / Advertisers
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Retail
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Management Consulting
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Ad Agency​
Clients
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Most of our clients are...
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In a mid-size revenue range ($50M to $500M).
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Manufacturers and the professional services firms that help them grow. ​
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B2C
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Consumer Products / Durables - Shark, Panasonic, GE, BOB-CAT, Mantis
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Retailers, e-commerce / DTC - Lowe's, Sunbasket / Gobble, Bennett, Burkholder's
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B2B
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Professional Services Firms - BBDO, Landor, A&G, Hughes
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Private Equity - Summit Partners​
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Work
Click on any of our clients' logos to learn more (double-click on mobile).
What We Do
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For companies that need to grow revenue and earnings – whether corporations or Private Equity firms pursuing M&A (mergers, acquisitions, divestitures / carve-outs) – we provide…
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Revenue growth strategy and cost take-out consulting across “The 6 Ps”
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Product line innovation and SKU performance, rationalization
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Price optimization, maximization
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Placement / distribution, go-to-market channels
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Promotion / advertising effectiveness, budget optimization
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Positioning, architecture of brands, products, services
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People – org design, effectiveness, efficiencies
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M&A-related services
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Commercial Due Diligence
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Market size, growth rate (TAM, SAM)
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Commercial diagnostics / analytics, marketing & sales audits
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Value Creation Plans
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Post-merger integration
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Consumer / customer research (quantitative & qualitative)
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Interim leadership (Chief Marketing Officer, Chief Commercial Officer)
We start by understanding how your business makes money: by selling what to whom, how often, and at what prices. Then we advise how to grow most profitably, irrespective of the industry's underlying growth rate. We utilize specialists and no brick-and-mortar offices, so that you get all the best, current thinking from our work with large clients, at a price even medium-size B2B businesses can afford.
Who We Are
Meet Michael.
Unique, 360º view of the marketplace stems from executive leadership roles with #1-in-their-field companies at every side of the table:
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Manufacturers - Campbell Soup, KitchenAid / Whirlpool
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Retail - Best Buy
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Ad Agency - Omnicom's BBDO, largest agency in the U.S.
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Management Consulting - AlixPartners, a 3,000-person firm
Michael is a citizen of the U.S., Canada, and United Kingdom.
His passions outside of work are music and sports. He performs acoustic guitar solo and as part of indie/folk-rock cover band The Queen's English, landing dozens of gigs through marketing outreach. He's also a hockey fanatic trapped in a basketball player’s body.