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Marketing, M&A Advisory

For Mid-Size Companies & Private Equity Firms 

Unparalleled breadth of commercial expertise from “every side of the table”

  • Manufacturers / Advertisers 

  • Retailers

  • Ad Agencies

  • Management Consulting

Driving revenue, 
earnings growth via “The 6 Ps” of marketing / sales

  • Product

  • Price

  • Placement / distribution

  • Promotion / advertising

  • Positioning (brands, products)

  • People (organization)

For discerning product makers and the business services firms that help them grow

  • Consumer Goods, Durables 

  • DTC / e-commerce

  • Ad Agencies, Consulting Firms 

Clients

List of clients in 2x2 grid format

Most of our clients are...

  • In a mid-size revenue range ($50M to $500M).

  • Manufacturers and the professional services firms that help them grow. 

    • B2C

      • Consumer Products / Durables - Shark, Panasonic, GE, BOB-CAT, Mantis

      • Retailerse-commerce / DTC - Lowe's, Sunbasket / Gobble, Bennett, Burkholder's

    • B2B

      • Professional Services Firms - BBDO, Landor, A&G, Hughes

      • Private Equity - Summit Partners

What We've Done

Work

Click on any of our clients' logos to learn more (double-click on mobile).

What We Do

For companies that need to grow revenue and earnings – whether corporations or Private Equity firms pursuing value creation from M&A (mergers, acquisitions, divestitures) – we provide…

  • Growth strategy and cost take-out consulting across “The 6 Ps”

    • Product line innovation and SKU performance, rationalization

    • Price optimization, maximization

    • Placement / distribution, go-to-market channels

    • Promotion / advertising effectiveness, budget optimization

    • Positioning, architecture of brands, products, services

    • People – org design, effectiveness, efficiencies

  • M&A-related services

    • Commercial Due Diligence

    • Market sizing and growth rate projections

    • Commercial diagnostics, analytics, marketing & sales audits

    • Value Creation Plans

    • Post-merger integration

  • Consumer / customer research (quantitative & qualitative)

  • Interim leadership (Chief Marketing Officer, Chief Commercial Officer)
     

We start by understanding how your business makes money: by selling what to whom, how often, and at what prices. Then we advise how to grow most profitably, irrespective of the industry's underlying growth rate. We utilize specialists and no brick-and-mortar offices, so that you get all the best, current thinking from our work with large clients, at a price even medium-size B2B businesses can afford. 

What We Do
Who We Are

Who We Are

Meet Michael.

Unique, 360-degree view of the marketplace stems from executive leadership roles with #1-in-their-field companies at every side of the table:

  • Manufacturers - Campbell Soup, KitchenAid / Whirlpool

  • Retailers - Best Buy

  • Ad Agencies - Omnicom's BBDO, largest agency in the U.S. 

  • Management Consulting - AlixPartners, a 2,600-person firm

Picture of founder, partner
  • LinkedIn
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Michael is a citizen of the U.S., Canada, and United Kingdom.

His passions outside of work are music and sports. He plays acoustic guitar in an indie/folk-rock cover band – The Queen's English – and is a hockey fanatic trapped in a basketball player’s body.

Contact Us

Connect With Us

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We can't wait to hear from you!
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