BBDO
Led new client acquisition demand generation and acquisition for a >200-person ad agency whose clients include AT&T, Bayer, Voya / ING. Helped turn around an agency that had won no new clients in 4 years by winning 6 accounts worth 25% of agency revenue, incl.: Norwegian Cruise Line, Toys"R"Us, Novant Health, Sanderson Farms, Carnival (Super Bowl ads).
​
Developed tools to focus the agency's target industries and prospective client list, a Moneyball-like analysis. Differentiated the agency relative to competitors in marketing vehicles including industry publications, public relations, thought leadership, keynote presentations, pitch materials, and online.
​
​
"Michael is that rare combination of artist and scientist. Intellectually curious, he has the mind of a strategist and understands data like an analyst. But he’s also artistically gifted and possesses the gut and intuition of a creative. He has a relentlessness and fearlessness when it comes to business development and lead generation. A gregarious and outgoing soul, Michael makes everyone feel as if they are old personal friends."
-Peter Bunarek, CEO, BBDO South
