Led new client acquisition demand generation and acquisition for a >200-person ad agency whose clients include AT&T, Bayer, Voya / ING. Helped turn around an agency that had won no new clients in 4 years by winning 6 accounts worth 25% of agency revenue, incl.: Norwegian Cruise Line, Toys"R"Us, Novant Health, Sanderson Farms, Carnival (Super Bowl ads).
Developed tools to focus the agency's target industries and prospective client list, a Moneyball-like analysis. Differentiated the agency relative to competitors in marketing vehicles including industry publications, public relations, thought leadership, keynote presentations, pitch materials, and online.
"Michael is that rare combination of artist and scientist. Intellectually curious, he has the mind of a strategist and understands data like an analyst. But he’s also artistically gifted and possesses the gut and intuition of a creative. He has a relentlessness and fearlessness when it comes to business development and lead generation. A gregarious and outgoing soul, Michael makes everyone feel as if they are old personal friends."
-Peter Bunarek, CEO, BBDO South