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Positioned the flagship product of this start-up consumer electronics and smartphone apps company.

“Michael's an elite brand marketer—but you surely know that or you wouldn't be thinking of engaging or hiring him. I hired him for his expertise in identifying and articulating a brand positioning for a complex consumer electronics product. He delivered a process that worked and results that stuck after he left. I would hire him again, no question.”

     -James Gardner, VP Marketing

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