Shark Vacuums

Consulted on all commercial activities for the $1B+ Shark vacuums / robots business: pricing, channel strategy, product launches via eCommerce platform SharkClean.com and retailers like Amazon.com, Walmart, Target, Costco, QVC.

Led development of the top-performing campaign in company history: a 360-degree effort spanning digital /web, CRM/email, social, TV. Turned around Q1 2019 revenue decline of -5% into Q2 growth of +6% via eCommerce / DTC and in-store channels, driven by 30% lift on advertised SKUs.