Led initiative to understand customers at a deeper, more quantified level than ever for a premium-priced DTC/e-commerce meal kit brand, estimated by the Wall St. Journal as the 5th largest among nearly 400 competitors, in order to find more “lookalike” sticky customers vs. those apt to churn. Analyzed Experian consumer data, created custom survey research, applied data science to differentiate active vs. prior customers along demographic, ordering pattern, and dietary / culinary preference lines. Spearheaded other key marketing initiatives in an interim leadership capacity.