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UGI Energy

Conducted quantitative analysis of Acxiom data to ascertain differences between customers and non-customers, thereby improving target marketing.*


“Michael helped kick-start UGI's marketing plan that identified profitable market segments and devised ways to target them while keeping an eye on cost effectiveness. Very pleasant to work with and highly professional.”

     -Spencer Li, Strategy Development Manager

*Work performed as a sub-contractor to another marketing consulting firm.

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